Overview: Panasonic is the key sponsor of the 2010 Vancouver winter Olympics and a global leader in High Definition (HD) technology. Panasonic as a global leader, supplied High Definition sound and image system for the first time in Beijing Olympics 2008.

Panasonic has been the official worldwide Olympic partner in the audio and visual equipment category for more than 20 years, since The Olympic Partner (TOP) Program commenced in 1988 at the Calgary Olympic Winter Games. Panasonic recently renewed its partnership with the International Olympic Committee for a further eight years, to 2016.